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Feed Hub — Work orders in a messenger, cases in the CRM

Our own product: a field-service app in the form of a messenger bot for the service engineers of a large print company. Dispatch, ticket states, photos and service reports, parcel tracking for depot repairs. Two-way sync with the CRM and a marketing campaigns module

Challenge
A large print company: service engineers on site visits every day, repairs and equipment deliveries under service contracts, records in the CRM. The dispatcher assigned visits by calls and messages, ticket status in the CRM lagged behind reality, photos and signed service reports got lost, and depot repairs shipped by post were tracked by no one. Engineers would not install a separate mobile app. Customer marketing was irregular
What we did
Deployed Feed Hub: a field-service app inside the messenger the team already uses. The dispatcher creates a ticket and assigns an engineer, scheduling is automatic. The engineer picks up incoming tickets and moves them through states: assigned, en route, on site, awaiting parts, closed. Adds photos, comments, the signed service report, consumables used. For depot repairs: registration, the courier waybill number, parcel-tracking status in the same ticket. Every action syncs with the CRM: the case is linked to the account, contact, the equipment's serial number and its service contract. Alongside, a marketing automation module: segments, campaigns, triggered journeys from the same CRM data
Result
Visits and repairs are run from the CRM, engineers work from a chat with no separate app and no calls. Every ticket's status in the CRM matches what is happening on site, reports and photos sit in the case, the depot parcel is tracked. Marketing campaigns run automatically
About the Feed Hub product →
TicketdispatchVisit statesPhotos · reportParcel trackingCRM · casecontractMarketingService engineer's chat
From dispatch to a closed ticket, in a chat, and all of it in the CRM at once
0separate apps for engineers
1source of truth: the case in the CRM
5ticket states from dispatch to close

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